The card-powered Recognition and Roarwards™ platform
Reward, recognition, financial wellbeing and benefits, all in one place. Make your employees' pay go further with the Aslan app and card.
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The three numbers that really really matter
Proof that lives in the data, not the brochure.
Two pillars, one card
Reward, recognition, financial wellbeing and benefits, delivered through one app and card your employees use every day.
Card-powered financial wellbeing
Meaningful, everyday financial benefits that boost wellbeing and take-home pay.
- 1% Cashback — on all spend, worldwide
- Set & Spend — budgeting made simple
- Set & Save — save directly from payroll
- Free On-Demand Pay — free & instant
- Salary Sacrifice — lower NI costs
Roarward™ & Recognition
A new way to reward, motivate and retain talent.
- Tax-free employee gifting — instant and impactful reward
- Peer Recognition — celebrate culture
- Incentivisation — values & behaviour-driven
- Discounts & savings — marketplace of instant savings
- Benefits Hosting — better engagement, in one place
The problems we solve
Why Aslan matters to your business.
Why we're different
Five reasons Aslan replaces the stack you're paying for.
Very Real engagement. Very Real impact.
From real Aslan customers.
"No complex integration. Within weeks employees were actively using the platform and feeling the financial benefit. Aslan lets us deliver real, tangible financial value every single day, not just once a year at pay review."
"We love this benefit, it helps us be progressive in our approach to finances and how we access our pay."
[Quote from Mia — to capture]
See Aslan in action
The card-powered Recognition and Roarwards™ platform — reward, recognition, financial wellbeing and benefits, all in one place.
Two pillars. One card. Everything your people will actually use.
Aslan is the card-powered Recognition and Roarwards™ platform. No separate login. No voucher codes. No hidden fees. No credit impact. Just real, fair value, every day.
Pillar 1 — Card-powered financial wellbeing
Meaningful, everyday financial benefits that boost wellbeing and take-home pay.
1% Cashback on everything
1% back on every transaction, anywhere in the world — including abroad with no FX fees. More generous than Amex.
Set & Spend
At payday, employees choose how much lands on the Aslan card. Every pound earns 1% back automatically. Guaranteed 1% better.
Set & Save
Goal-based savings that happen automatically at payroll. Hit your target, earn a 5% Roarward™ bonus. Coming soon.
Free On-Demand Pay
Up to 30% of daily accrued earnings, before payday. For free. Off by default. Never a loan. Doesn't affect credit score.
Salary Sacrifice
Pension Salary Sacrifice reduces NI for employer and employee. Fully managed. No need to change pension provider.
Pillar 2 — Roarward™ & Recognition
A new way to reward, motivate and retain talent.
Tax-free employee gifting
Send Roarward™ points instantly for any moment worth celebrating. Often tax-free under Trivial Benefits (£50 per occasion).
Peer Recognition
Peer-to-peer shout-outs with messages, GIFs and Roarward™ points. Tied to your company values, visible to the team.
Incentivisation
Tie Roarward™ points to performance targets, wellness goals, learning completion. Values and behaviour-driven, in real time.
Discounts & savings
Boosted Roarward™ points at hundreds of top brands through the marketplace — on top of the 1% on every purchase.
Benefits Hosting
Pensions, EAPs, healthcare, cycle-to-work, discounts — all in the same app employees already open every day.
Meet the team
A small, ambitious team on a mission to make pay fairer, more flexible and genuinely rewarding for everyone.
James Gozney
Founder & CEO
Before launching Aslan, James spent his career in finance — investment banking at JPMorgan, then co-leading European Financial Services PE at ADIA. Left the corporate world to build something with real impact.
Matthew Watt
Chief of Staff
Leads Creative Direction, Brand and Operations, with experience across startups and established brands in the UK, South Africa and the Middle East. Outside work, cycling, hiking, or hunting London's best cheeseburger.
Kevin Glajean
Chief Technology Officer
Rare mix of technical depth and entrepreneurial energy. An LSE graduate who previously co-founded Shappy Studio — where he orchestrated the world's first football transfer announcement in the metaverse.
Ashleigh Gibson
Marketing Director
Leads marketing, brand and positioning at Aslan, owning how we tell the Aslan story to HR, finance and leadership teams across the UK. Outside work, running, in reformer pilates or chasing a moody sky in Norfolk or the South of France. Sunday roast non-negotiable.
Juned Miah
Lead Engineer
Building the technology behind Free On-Demand Pay and Roarwards. Aston University graduate with a passion for elegant solutions to complex problems.
Asad Zafar
Software Engineer
Full-stack development with Java, TypeScript, React and Spring Boot. A City, University of London graduate with a track record delivering high-quality solutions.
Sonnie Broadley
Product Manager
Background in fintech spanning FX, international payments and product delivery. Certified ScrumMaster® known for asking "why" — and following it all the way to the real problem.
Sebastian Madden
Account Executive
Helping HR and reward leaders navigate rising employment costs while building stronger benefits offerings. Loughborough graduate with a background in tech sales, including time at DocuSign in Sydney.
Elise Simond
Sales Development Representative
SDR at Aslan and a playwright with an MA in Theatre and Performance from Queen Mary. Brings the same energy to sales as to the stage — sharp communication, genuine curiosity, and a talent for connecting with people.